Instagram for Business: 5 Easy Tips for Beginners

Instagram is one of the most influential social media apps to date. If you’re a business owner, you’ll want to leverage this platform to increase brand awareness and grow your customer base. If you just created your Instagram account and are wondering how to make your IG stand out, here are a few tips to help you get started - this app is actually easier to use than you think!

Tips for Using Your Instagram

Learn How to Post Strategically

People love aesthetic posts, so take high-quality vertical photos and videos. Do your photos and videos look dull and lifeless? Use IG's built-in filters or other editing apps! 

Your posts should evoke emotions and spark a conversation. More importantly, it should also speak well about your brand.

Experiment with the Instagram carousel. It’s a great way to feature multiple photos in a single post. Make sure to start with a compelling hook that gets users to keep swiping all the way through.

Post regularly, but don’t overdo it. You can post once a day or once every two days. 

Use Hashtags

Hashtags bring the right people to your page, so use them on every post. To boost your views, likes, and shares, use relevant hashtags but don’t overdo it. Tap into your industry’s community by using the right hashtags.

Do you provide construction services? You can try #construction, #architecture, and similar relevant hashtags! If you don’t know which ones to use, you can check out influencers in your field and see which ones they’re using that resonate with your brand. You can also use hashtag generator apps and analytics tools.

Be wary of banned hashtags, which may be why your posts don’t perform well. 

Write a Great Caption

Write a caption to add context to your post. It should be compelling enough to hook your followers into reading the whole thing. Write the essential details first. This is crucial for businesses promoting a product or service. Your captions should be informative and should give value. Keep your captions concise, or it runs the risk of not getting read.

Interact with Your Followers

Respond to and like users’ comments. This shows them your appreciation and helps more Instagrammers see your content. Engage in conversations on your posts and on other relevant profiles to increase brand awareness and build relationships. 

Post IG Stories and Reels

Posting Instagram stories and reels inspire engagement and conversations. Businesses can post discounts with fun stickers or highlight events your followers care about. You can also feature your products or put your customers in the spotlight. Also, you can post about your work day. There are a lot of options. Don’t be afraid to be authentic and get creative!

Final Thoughts

For Instagram, it’s all about engagement, creativity, and consistency. If your posts are not getting enough engagement, try experimenting with other styles, working on your captions, and improving your content production until you get what your followers want. When you put your followers front and center of all your IG efforts, you’re well on your way to IG success! 

If you are ready to go from beginner to Instagram EXPERT… Schedule a strategy session with me!